Alumni Story: Irena Aeschlimann

Department Manager Event & Sales at MAAG Music & Arts AG in Zurich

After graduating from SSTH, I made my first experiences as an event coordinator with a catering company in Bad Ragaz. After almost two years I was drawn to Zurich and started working for the MCH Group, Messe Zürich, where I stayed for a period of 7 years. I started as Product Manager for the Züspa and Giardina fairs. Later I was allowed to take over the deputy of the Exhibition Management and at the end of my MCH time I worked as Business Development Manager in the New Business department.

Since March 2020 I have been working as Head of the Event & Sales Department for MAAG Music & Arts AG in Zurich.

I am in charge of the Events, Concerts and Sales department. My main tasks include leading projects, setting the sales strategy and its implementation as well as leading our project managers.

The event environment is incredibly dynamic. I like that, because it never gets boring. At MAAG there are flat hierarchies and so you have many opportunities to participate in the future of the company, which I think is very enriching. What I like most is working with my team, setting goals together and supporting them where they need me.

I inspire my customers with the highest quality of service, a personal touch and a lot of flexibility for individual wishes and requests.


We had a special exhibition of old bicycles at one of the last Züspas and a social worker contacted me and asked for discounted tickets for asylum seekers working in a bicycle workshop. We then gave them the tickets as a gift and had them deposited on site. After the fair I received a beautiful thank-you card with a short report of their experiences. That was really great and unforgettable.

We, SSTH graduates, are well-known all-rounders.

We are said to be very flexible, service-oriented, resilient and know what hard work means. In today's job market, this is very much in demand and for me it is the most valuable thing I took with me from my training at the SSTH.

I always like to think back to the fine lunches in the large dining room, the former Paulaners-Restaurant and of course our Stübli.

My advice to all current SSTH students:

Enjoy your time at the SSTH, it is simply unforgettable!