SSTH Blog

21 Dec, 2017

How is loyalty evolving?

Achieving customer loyalty is the Holy Grail of hoteliers.

Repeat customers are particularly valuable

14 Dec, 2017

Who owns Swiss hotel schools?

It may come as a surprise to many, but most Swiss hotel schools are the property of private for-profit entities.

Meanwhile, SSTH (Swiss School of Tourism and Hospitality) is...

30 Nov, 2017

Is TripAdvisor suppressing some 'inconvenient truths'?

Since its beginning in 2000, TripAdvisor has grown to be one of the world's biggest online travel platforms.

It began as

23 Nov, 2017

Wedding planning goes digital

Weddings are big business for the hotel sector, but one of the problems has been how can a hotel target the right customer base?

16 Nov, 2017

An intriguing brand

Although Interstate Hotels & Resorts is the 19th largest hotel company in the world measured by rooms and is ranked 9th by total hotels under management, few people outside of...

9 Nov, 2017

Accor takes a deep dive down under

The booming Australian hotel market has attracted the interest of a number of foreign investors.

2 Nov, 2017

What ever happened to airline/hotel chain alliances?

It would seem like a natural fit, combining hotels and airlines.

But strangely enough, almost all of these alliances have fallen apart over the years and decades, often due...

26 Oct, 2017

Airbnb out to disrupt OpenTable

Airbnb and Priceline/Booking.com are already locked in combat in the alternative lodging arena, where Booking now has over 720’000 instantly bookable rental listings, compared...

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