Achieving customer loyalty is the Holy Grail of hoteliers.
Repeat customers are particularly valuable
It may come as a surprise to many, but most Swiss hotel schools are the property of private for-profit entities.
Meanwhile, SSTH (Swiss School of Tourism and Hospitality) is...
Since its beginning in 2000, TripAdvisor has grown to be one of the world's biggest online travel platforms.
It began as
Weddings are big business for the hotel sector, but one of the problems has been how can a hotel target the right customer base?
It would seem like a natural fit, combining hotels and airlines.
But strangely enough, almost all of these alliances have fallen apart over the years and decades, often due...