SSTH Blog

9 Nov, 2017

Accor takes a deep dive down under

The booming Australian hotel market has attracted the interest of a number of foreign investors.

2 Nov, 2017

What ever happened to airline/hotel chain alliances?

It would seem like a natural fit, combining hotels and airlines.

But strangely enough, almost all of these alliances have fallen apart over the years and decades, often due...

26 Oct, 2017

Airbnb out to disrupt OpenTable

Airbnb and Priceline/Booking.com are already locked in combat in the alternative lodging arena, where Booking now has over 720’000 instantly bookable rental listings, compared...

19 Oct, 2017

Advertise your hotel on Facebook?

Facebook offers access to 1.3 billion daily active users and 2 billion monthly active users.

According to SimilarWeb, Facebook has almost caught up with Google as the...

12 Oct, 2017

Marriott inspired by startups

For the second year in a row, Marriott Hotels is launching its TestBED accelerator programme to discover cutting-edge technologies that can transform guest experience at their...

5 Oct, 2017

'avid' for a new brand

New hotel brands have come thick and fast these last couple of years, as the major chains attempt to cover every nook and cranny of the marketplace.

New brands also allow...

28 Sep, 2017

How big a problem is Airbnb?

Although the accommodation rental giant was founded about a decade ago, it was only in the last 4-5 years that Airbnb got onto the radar screen of hoteliers.

Over the last...

21 Sep, 2017

Is Google taking over the online travel market?

Where do most travellers begin planning their trips – on Expedia, Booking.com, or maybe a metasearch site like Kayak or Trivago?

Probably not. Their initial online searches...

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