SSTH Blog

17 May, 2018

Airbnb going back to its roots

How many of you know that Airbnb was originally launched to serve the MICE (meetings, incentives, conferences & exhibitions) market?

10 May, 2018

How to thrive on the Chinese tourism trend

For well over a decade, hoteliers and other tourism-related businesses have been busy targeting the growing number of Chinese tourists across the globe.

Chinese outbound...

4 May, 2018

Hunting heads for hospitality

Talent acquisition and head hunting companies are uniquely positioned to sense what employers are looking for. Thomas Mielke (EHL 2006) founding partner at AETHOS Consulting...

26 Apr, 2018

Art can make a difference!

Hoteliers and brands are continually looking for ways to differentiate themselves from the pack.

One way to do this could be through the artworks displayed in the property.

19 Apr, 2018

Luxury products and hotels – a good mix?

At first glance, it would seem to be a natural symbiosis - luxury products enhancing luxury hotels.

12 Apr, 2018

Why not list your hotel on Airbnb?

Ever since Barry Manilow's drummer, David Rozenblatt, convinced Airbnb to start renting out whole properties in 2010, it has been technically possible for a hotel to be listed...

5 Apr, 2018

Big data watch out – regulation is coming!

In recent years, the use of big data has been touted as a way to establish customer profiles in the hospitality industry, which can be used to create personalised offers and...

29 Mar, 2018

Technology must serve customers

Applications of technology to the hotel industry, including: AI (artificial intelligence), voice commands, chat bots, are being widely discussed and debated.

Learn more about our brand new program